Sports Media Post- Superbowl Spots

Hey Guys- I'm here to tell you my three favorite, and three least favorite SuperBowl commercials from this past Sunday. Let's dive right in...

Hulu-http://www.youtube.com/watch?v=BpcP9003z7s

Alec Baldwin is the perfect guy for the lead role. He is one of the few guys I always enjoy seeing in whatever role he's in (here's some classic stuff from "The Departed" http://www.youtube.com/watch?v=lTaVxTmB5k4) The special effects of the brain turning to mush is funny to me because that's something my mom would always say to me when I was watching TV as a kid. Also, the fact that I knew about Hulu before this builds up a sense of pseudo-loyalty.

Career Builder- http://www.youtube.com/watch?v=79tMMFja-Fw

This goes down as my #1 commercial of the SuperBowl. Maybe it wasn't the funniest, but it presented a commercial in a unique format, and that's more than you can say about almost all other commercials in the SuperBowl. It made you wonder what company it was for throughout the commercial, every mini-spot was either amusing or funny (with the koala bear wearing glasses being just fantastic), and it is was crystal clear what the commercial was advertising and why you should invest in the company. Excellent job to the Ad Agency that cooked this up.

Etrade- http://www.youtube.com/watch?v=5431p7gxWOM

Just as Geico did before, ETrade has struck gold with it's spokesperson. A talking baby is something that flat-out just won't get old. It won't. You can literally just put a talking baby up there with a regular person's voice, and it will be awesome, which is exactly what ETrade does. Family Guy uses this type of humor effectively more than any other show I've seen. Here's the best example I could come up with (http://www.humorscore.com/videos/Family_Guy_Videos/Family_Guy_-_Peter_Hits_A_Deer). They literally just change a person to a deer, and a perfectly normal situation is amusing.

Bonus points in this one because they get across their message clearly, and the word "Shankapotumus" is used. Grade A Stuff ETrade.

Apologies to Denny's and Coca-Cola.

Now let's check out the bad:

Conan Bud Light Comercial: http://www.youtube.com/watch?v=HazUvFXY2X4
This seems to be a case where you have the design for a great commercial on the drawing board: The Bud Light people were probably thinking "Conan O'Brien, that guy's hilarious, let's put him in one of those crazy international commercial like Arnold Schwarzenegger. (Link here...http://www.youtube.com/watch?v=skBlEbsM0jM)" For me, either the execution of the ad was off, or it's just one of those things that's only funny if it's true, which is why the Schwarzenegger commercial was so funny, and this one falls short.

Doritos:
Take it easy, not the snowglobe one, which was good, but not quite in my top 3. No, I'm talking about the Magic Chip commercial, and not that it was horrible, but moreso because I thought it has been overrated, with people lumping the snowglobe commercial and this one into the same basket of successful funny commercial. Eating doritoes makes all your desires come true- just not that original. I've seen half-naked girls in commercials, I've seen money flying everywhere, it just didn't do it for me. (I'm OK with the monkey.. you can't hate on a monkey) Plus, if you're gonna run the guy over with a bus, ya might as well finish the job. Why did we need to see that he was still alive at the end? Was there anyone out there who was wondering whether this guy was OK or not? Over-Rated.

Fast and the Furious Part 4- Enough is enough. Just stop it.